1
: an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2
a
: an inducement to pleasure or gain : enticement
the lure of adventure
the lure of her beauty
b
: appeal, attraction
may succumb to the lure of candy, sodas and other sweets Cheryl Jennings-Sauer
3
: a decoy for attracting animals to capture: such as
a
: artificial bait used for catching fish
b
: an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey

lure

2 of 2

verb

lured; luring

transitive verb

1
: to recall or exercise (a hawk) by means of a lure
2
: to draw with a hint of pleasure or gain : attract actively and strongly
Choose the Right Synonym for lure

lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course.

lure implies a drawing into danger, evil, or difficulty through attracting and deceiving.

lured naive investors with get-rich-quick schemes

entice suggests drawing by artful or adroit means.

advertising designed to entice new customers

inveigle implies enticing by cajoling or flattering.

fund-raisers inveigling wealthy alumni

decoy implies a luring into entrapment by artifice.

attempting to decoy the enemy into an ambush

tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment.

tempted by the offer of money

seduce implies a leading astray by persuasion or false promises.

seduced by assurances of assistance

Examples of lure in a Sentence

Noun the promise of easy money is always the lure for some people to play the lottery the fish simply didn't seem to like the lure I was using, so I didn't catch a thing Verb
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Noun
Sponsor Opportunities: Upscale Park City and Deer Valley would remain a lure for sponsors who want to entertain clients in ski resorts. Ryan Lattanzio, IndieWire, 20 Mar. 2025 This is done to exploit the Microsoft 365 tenant display name feature so as to inject a trusted and believable phishing lure directly into the email concerned. Davey Winder, Forbes, 15 Mar. 2025
Verb
In years past, I’ve been lured in by the promise of free filing from commercial tax-prep software, only to find out that my situation doesn’t qualify. Liz Knueven, CNBC, 21 Mar. 2025 Jamie Carragher spoke about how he was lured out of international retirement specifically to work with Capello, having grown up admiring the defensive quality of his old Milan side. Michael Cox, The Athletic, 20 Mar. 2025 See All Example Sentences for lure

Word History

Etymology

Noun and Verb

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

First Known Use

Noun

14th century, in the meaning defined at sense 1

Verb

14th century, in the meaning defined at sense 1

Time Traveler
The first known use of lure was in the 14th century

Browse Nearby Words

Cite this Entry

“Lure.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/lure. Accessed 1 Apr. 2025.

Kids Definition

1
a
: something that persuades one to perform an action for pleasure or gain : temptation
2
: a decoy for attracting animals to capture
especially : an artificial bait used for catching fish

lure

2 of 2 verb
lured; luring
: to tempt or lead away by offering some pleasure or advantage : entice

More from Merriam-Webster on lure

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