price war

noun

: commercial competition characterized by the repeated cutting of prices below those of competitors

Examples of price war in a Sentence

The airlines are engaged in another price war.
Recent Examples on the Web Tesla’s net profit dropped 55% year-on-year last quarter as a price war in the U.S. and China eats into margins. Alan Murray, Fortune, 24 Apr. 2024 Automakers in China are already engaging in price wars to boost sales—and a protectionist backlash in Europe and the U.S. (as well as consumer preference for hybrids) could close off those markets to Chinese cars. Lionel Lim, Fortune Asia, 24 Apr. 2024 While cooling macro pressures are partly to credit with the fall in prices, shoppers can also thank a price war between the U.K.’s biggest retailers, according to BRC Chief Executive Helen Dickinson. Ryan Hogg, Fortune Europe, 2 Apr. 2024 Competition has only grown fiercer in recent months, as EV makers restart last summer’s price war and offer greater incentives and slash price tags to lure customers. William Gavin, Quartz, 27 Mar. 2024 But intensifying competition and a brutal price war last year have impacted the profit margins of many Chinese car makers, including BYD. Laura He, CNN, 26 Mar. 2024 If not for two events — assuming the presidency during a recession and OPEC’s price war — ExxonMobil’s profits under Obama would have likely eclipsed those under Bush. Robert Rapier, Forbes, 18 Feb. 2024 But overcapacity also affects China — price wars in the electric vehicle sector are expected to drive some makers out of business — and experts have called for better coordination of policies designed to promote new technologies. CBS News, 8 Apr. 2024 But in a competitive environment, dynamic pricing can also lead to price wars that benefit consumers. Lydia Depillis Lydia Depillis, New York Times, 6 Apr. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'price war.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1895, in the meaning defined above

Time Traveler
The first known use of price war was in 1895

Dictionary Entries Near price war

Cite this Entry

“Price war.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/price%20war. Accessed 3 May. 2024.

Last Updated: - Updated example sentences
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